Shift London

Known as the godmother of beauty, Pat McGrath is bringing her highly desired make-up brand to Selfridges in a 24-window display...

Vans has collaborated with London fashion designer, Ashley Williams, to create four different footwear styles that are inspired by her latest...

Dickies lifestyle counterpart to its workwear brand continues to combine its hardwearing heritage with street style in its latest collection of...

Customers have been gravitating away from high street retailers in favour of online shopping, but Boots is planning to draw them...

In a climate of political uncertainty around the UK’s withdrawal from the European Union, UK and global businesses are desperate for...

According to Spanish news agency Europapress, Zara has just announced the launch of its first customisation service, Zara Edited, due in...

Another fashion month, another trail of new season trends. While checks are inherent for autumn/winter seasons, a particular version of check...

A new trend is on the horizon, spurred by fashion weeks and subcultural stylings alike: the rainbow-neutrals. Just in time for...

Discover how to style your existing items and the trends to invest in this Spring. Trends Featured: Look 1: a silk...

The Jacquemus Le Chiquito bag was a runway sensation after being introduced in the AW18 collection, but then for AW19, came...

Thierry Mugler, who first burst onto the scene in mid-1970s with the creation of his fashion house, is at the centre...

Ever wondered how LCF students propel themselves into the heart of the fashion industry? In one short year Lauren Mote has risen...

While you could always gift your mum a beautiful bouquet of flowers or a delicately gift-wrapped bottle of her favourite scent...

Being a student isn’t cheap, and neither are those nights where you only “stay for one drink”. At some point, most...

Following the latest controversy that has been brought to light about Micheal Jackson and R.Kelly’s alleged sexual misconduct over the years,...

The music industry is notoriously hard to break into. This week at _shift, we are in conversation with Diamantina, up-and-coming pop...

Mindfulness and wellbeing have reached the forefront of today’s society. Last year witnessed a boom in the self-care movement, with #selfcare...

Last Tuesday, Diesel USA filed for Chapter 11 bankruptcy in Delaware, blaming losses on cyber-fraud and theft. In a bid to...