Shift London

Xueli Abbing was born in China with albinism, a rare condition that is seen as a curse in China. She was...

Amina Muaddi is set to release the Robyn – not so coincidentally titled with Rihanna’s real first name – sandal on...

Lily Collins and co just started filming the second season of Emily in Paris on May 3. Collins posted the announcement...

R&B popstar Drake has teased a collaboration with the fashion industry’s resident gothic accessories label, Chrome Hearts. With a series of...

Famed designer Alber Elbaz passed away in a hospital in Paris on Saturday due to COVID-19. The sad news was confirmed...

Loyal sneakheads have been reacting to the news that Vanessa Bryant chose not to renew partnership between Nike and estate of late...

For its second collection, crochet brand Yelruh takes a new look at customization. Where the pigmentation of separates and accessories were...

Lucas Desimone founded Baumm in 2005, and the streetwear brand merges his love for recycled materials and design. He created Baumm...

Highly anticipated biographical film, House of Gucci, is set to hit our screens later this year. Based on the 2001 book,...

Years have passed since we have last seen this elevating shoe striding down the streets: the platform sandal. Faint memories of...

At a time in fashion where Nike Air Jordan’s have become a staple must have in our wardrobes, we’ve all fallen...

Is it not just me, everyone is experiencing the same issue with the mask rules due to the pandemic. As some...

You see it every day, celebrities going Instagram live as they get their weekly cheek filler or influencers describing their booty...

The European Union has recently announced the phasing out and subsequent ban of two commonly used tattoo inks. The pigments, blue...

“A city that thinks a table is for dancing on”- Mark Radcliffe There is a constant, ongoing debate in England; the...

Tongue, saliva and fashionable orgies are on the cards this summer, as the fashion industry ramps up the spice for SS21....

Positioned against a white background and neutral tiled flooring stood an array of layered chiffon dresses. These were in contradiction with...

Fashion lovers have had it hard recently with the ever-looming conversation of sustainability. However, what seems to be a new phenomenon...