Being Gen Z can be a privilege or an absolute nightmare. With ten-step Korean skincare, glass skin, peptides, retinol, Gua Sha and more, all these skincare steps can be overwhelming and confusing. And thanks to TikTok and Instagram’s unrelenting feeds of information, self-care could become a burden.

The good news is we’re here to help, spotlighting a brand that promise to offer the ideal ingredients for your skin in quick and simple routines.

Malin+Goetz is a New York founded brand by Matthew Malin and Andrew Goetz, created for busy people who value effortless and effective products that don’t have the time for a fifty-step routine.

Malin+Goetz favours a three-step skincare routine based on their best-selling products: Grapefruit Cleanser, Vitamin E moisturiser and SPF. Designed for all types of skin including sensitive and acne-prone, Malin+Goetz products are sustainable with reduced packaging.

The activist brand strives to spread awareness by using its platform and resources to amplify conversations about socio-economic global issues, as well as by providing education against racism and violence.

“Young people need simple skincare routines, because otherwise they won’t have one. I’m talking about a real routine. Not face rollers, dermaplaning and fifty steps kinda routine,” says Julia Novis, MA marketing student at King’s College.

Grapefruit Cleanser

The brand’s best selling cleanser that removes makeup while toning, soothing and promoting clean skin. The grapefruit extract is rich in natural Vitamin C which promotes brightness while acting as an antioxidant, which prevents early forms of ageing. Rich in amino acids, the Grapefruit Facial Cleanser binds water to the skin, enhancing water retention, promoting a moisturised skin.

Suitable for: all skin types
Directions: use as a first step of your day and night routines.
Price: £37
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Vitamin E Moisturiser

A lightweight formula developed to keep the skin radiant and moisturised all day. Striking the perfect balance between hydration, anti-ageing effects and brightness. “This is definitely my favourite product because of its versatility. All Malin+Goetz products are timeless and suitable for every skin type and age. It is literally a universal skincare product,” says Yee Xuan Lee, sales assistant at Malin+Goetz London.

Suitable for: all skin types
Directions: after cleanser, day and night.
Price: £46
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SPF 30 Sunscreen High Protection

Even with London’s dark grey sky, sunscreen is still an essential, everyday product. The SPF 30 High Protection Sunscreen protects skin from premature ageing by shielding the skin from any external agents including UVB/UVA rays and pollution.

A moisture shield complex of shea butter, glycerin and sodium hyaluronate hydrate, soften and smooth. Rich in antioxidants (vitamin E, niacinamide and ursolic), it brightens and protects.

Suitable for: all skin types
Directions: apply at least once a day after cleansing and moisturising the face.
Price: £33
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The key to maintaining an effective and healthy skincare routine is by sticking to the basics and seeing what works according to your personal needs! Don’t overcomplicate what is supposed to be simple.