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_shift talks: Gucci Mémoire and gender neutral fashion

With Gucci launching its first gender neutral scent, could it be that fashion is embracing gender neutrality?

This week on _shift Talks, we sit down with non-binary photographer Eva Blake to discuss how fashion and the wider creative industries are changing their approach to gender neutral fashion. After Gucci launched its first targeted gender neutral scent, we discuss the importance of representation in fashion.


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