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Bonne Nuit: next up luxury brand

Emerging brand Bonne Nuit has released a leather jacket as part of its first drop

Who buys Bonne Nuit?

FAVOURITE COLOUR: Black LIKES: Rick Owens, archival fashion, looking mysterious MUSIC: Playboi Carti, LUCKI, Aphex Twin BN2000 JACKET LOOK: Maison Mihara Yasuhiro, various independent designers, lots of leather, black shades

 

  Fashion trailblazer Kofi McCalla, better known as Icy, the visionary behind popular YouTube channel The Unknown Vlogs, has just launched a luxury lifestyle brand, Bonne Nuit. The first drop, the BN0002 jacket, took place on May 3.

Following the take-off of his iconic WPAW (What People Are Wearing) videos, the YouTuber and DJ has been hustling on the side lines, teasing photos of the perfect leather jacket on his Instagram account since December 2021. The jacket was priced at £650 and sold out in just a few hours at the beginning of May, according to McCalla’s Instagram account.

London College of Fashion menswear design student Isabel Desouza Faria says: “I think it’s important to find a niche consumer base in the luxury market who really understands and appreciates what you do just because of the price point that you are expecting people to spend for your item.” Bonne Nuit’s initial sell-out indicates that McCalla has done just that.

Having trialled the jacket for the past year, the concept for Bonne Nuit is that the garments will “age like fine wine,” and the brand is “guaranteeing a generation of wear,” claims the Instagram account. The jacket is collared and has a “scuba” lining and is completed by a metal button closure, as well as on the top pockets. The scuba lining helps to mould the soft leather to the body, McCalla claims. The soft silhouette is inspired by a Brioni blazer, he says.

 

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The leather jacket has always been a statement in the punk scene, but McCalla’s take is edgy yet sleek, making it a versatile wardrobe staple. The design draws on the silhouette of a leather trucker jacket – a structured garment with easy wearability and design as though it is tailored to suit an individual’s body.

It’s not often you see a self-made creative director who is so involved in every stage of production, from illustrating to pattern cutting. Desouza Faria says: “It is really cool to see someone with a platform who has been actively prototyping, sampling and actually getting involved in the make and quality of their design instead of just focusing on branding and quick commercial success. It shows that they really care because it costs a lot of money and time to do that.”

Don’t worry if you weren’t able to get your hands on the first Bonne Nuit piece. Earlier this week, McCalla revealed on his Instagram that he has been working on his new collection, which will consist of nine pieces, due to be dropped on July 3. Keep an eye out on @bonnenuitstudio to find out more.

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