StockX pop-up store is back in London

Last week, the online sneaker selling platform, StockX, returned to the streets of Soho giving sneakerheads the opportunity to trade their sneakers in person. Having previously sold and bought many sneakers on StockX, and collecting many sneakers myself, I decided to go to Soho and check out the pop-up store.

The website had mentioned that the StockX pop-up would encompass mainly sneakers and streetwear, but also said: “Our team will now be equipped to accept your electronics and trading card sales for the first time, from PlayStation 5s to Pokémon cards,” so I was interested in seeing what I could find at the store.

Arriving at the sneaker store was not as easy as I expected. The address on Google (which has now been corrected) was different from that of the website’s news column. This meant that only active readers of StockX had a clear understanding of the location of the store. On top of that, aside from the article announced in September on the StockX website regarding the launch of the store, there was no other shared announcement that a StockX Pop-Up store was returning since its last opening in 2019. There was certain secrecy to the store’s opening, which led me to believe that the company had wanted the opening to be exclusively for those invested in sneaker trading.

Upon arriving, it was obvious that I had found the location when I saw a large group of sneakerheads surrounding the store, easily identified by the clothing they wore – all streetwear – the boxes of sneakers which surrounded them, and a couple of men skateboarding in front of the store.

The first thing that I noticed when entering the pop-up store was how small it was. I was expecting a large store with many sneakers on display and a place to also sell sneakers. However, although this was the case it was at an extremely small scale. It was nothing more than just one small studio-sized room; yet forgivable given that it was only a temporary pop-up store. The store itself was decorated fairly simply with a few pieces on display around the store and a couple of skateboards on display as décor.

Courtesy of @Melanie Vieira

In the store was a wall with approximately 15 sneakers on display for sale and a trading point with three employees taking in sneakers to be verified and sold. To my surprise, I also saw other unusual exclusive items for sale such as a rhinestone Prada handbag and a Bearbrick X Disney Future Mickey Mouse figurine. Every item had a barcode that you could scan which would take you to the StockX website to see the price. This was particularly smart as it incorporated StockX’s s online virtual selling dynamic into its physical in-person store.

Courtesy of @Melanie Vieira

A store employee said: “Here we want to create more of a physical space to hand over sneakers in a much easier way. All you have to do is give us your sneakers we will authenticate it for you and start the pay-out process as well, which just eliminates the seller having to print, package and deliver the item themselves.”

The premise of the store was intriguing given the fact that most fashion companies are attempting to take a step forward towards online fashion with the shift of virtuality within the fashion industry becoming more mainstream. However, the StockX pop-up store seemed to be going backward in the sense that it started off virtual and is now trying to find a place in the in-person physical fashion world. Another employee pointed out that a reason for this is to find more exclusive and rare sneakers: “A seller might be less likely to sell a pair of sneakers if they have to put in a lot of work such as the packaging and delivering of an item. We’re here just to do it all for you.”

Courtesy of @Melanie Vieira

The StockX pop-up store seemed to be a success as I did see a few rare pairs of sneakers on display and also the large sneakerhead subculture which was surrounding the entire store in hopes to sell their sneakers as well. Sneakerhead Tom, 26, who was also at the StockX store in hopes of selling a pair of Travis Scott X Fragment Jordan 1 lows, said: “I like the idea of a StockX store purely just because of the people you meet. We all like sneakers and it’s cool to talk to different people and see what they’ve got.”

So, what are my overall thoughts on the new StockX pop-up store? The store works and is very useful if you have a pair of sneakers that you have been putting off selling because of the work that goes into doing that. However, unlike its online store, if you’re hoping to go in and find a rare pair of sneakers that you’ve been hunting down, the chances of you finding it in this pop-up store are little to none. It really is just for handing in your sneakers to sell them in the hope of great profit in an easier way. To this, I can attest to being very true. I had gone in to sell a pair of Jordan 1s and the process took less than five minutes. I handed in my sneakers and in a couple of days received an email confirming my verification and my money for the sneakers. It couldn’t have been easier.

If you’re also looking to sell a pair of sneakers – or indeed Pokemon Cards – then head over to the StockX store in Soho at 54 Brewer Street and make money from your items in the easiest way possible.


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