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_shift goes inside the #LoveNotLandfill pop-up shop

Second-hand fashion doesn't have to be difficult. Discover the campaign tackling the stigma

Last week, eco-fashion campaign #LoveNotLandfill opened a charity pop-up store in London’s Seven Dials to encourage Londoners to embrace second-hand fashion. The treasure-filled pop-up shop featured influencer curated collections with profits going directly to their partner charities.

To find out more about the campaign, _shift went inside the pop-up and spoke with campaign manager of #LoveNotLandfill, Hannah Carter and fashion textile designer and influencer, Elizabeth Whibley.

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