The ‘that girl’ trend began in 2020 when productivity-obsessed TikTok users decided they wanted to showcase their daily routines to the world.
Now, almost two years since the trend began, during the first COVID-19 lockdown, TikTok’s search page provides a multitude of videos boasting a combined view count of 2.2bn.
Despite its success, concerns about the toxic possibilities of the trend loom over the platform and its creatives.
Today, _shift talks to 22-year-old, health, fitness and wellbeing blogger, Cleo Szabo, about the safest and healthiest way to becoming ‘that girl’.
Music courtesy of Coma-Media from Pixabay.