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_shift talks: UFN London and the New Year

Founder and creative director of UFN London, Umar Niaz, talks getting inspired at the beginning of a new year

In this episode, we talk to Umar Niaz who is the founder and creative director of up and coming athleisure brand UFN London. Founded in 2020, the unisex brand prides itself on creating products that are made using responsible methods and sustainable materials and encourages its customers to keep their pieces forever – claiming they get better with time.

In the podcast, Niaz, gives us an insight into brand planning at the beginning of a new year, his favourite methods to gain inspiration and also gives _shift listeners a discount code of 10% for the brand – SHIFTLONDON!

Be sure to check out UFN London on Instagram @ufnlondon and their website

Music courtesy of Epidemic Sounds

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