Shift Talks: what does it take to be truly green?

We take a look at moving beyond green-hushing and internal green-washing to make sustainability in fashion effective

Hannah Phang, sustainability expert, unpacks what really goes on inside companies’ sustainability strategies. While you may be aware of green-washing, what’s happening BTS of companies making such bold sustainability claims?

One month in to 2024 means that we only have 11 months until the sustainability goals set by The United Nations for 2025 will be assessed. But fashion poses many obstacles in sustainability.

Confusion is understandable when companies manipulate sustainability as a marketing strategy to target consumers. Cue green-hushing and internal green-washing, an inside-out approach.

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