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Coca-Cola opens new flagship in Covent Garden

_shift heads to the area to ask shoppers what they think of the in-store experience

Iconic drinks brand Coca-Cola opened its first European flagship store in Covent Garden, London, on 28 April. The shop sells a range of goods from golden Coca-Cola bottles to exclusive clothing collaborations with the likes of Lee, BAPE, Herschel and more. Customers are invited to customise Coca-Cola cans with their name or a favourite phrase, or even take a seat at the bar to try a range of mocktails and, of course, have a glass of the legendary drink. _shift visited the shop to ask visitors one question: what was their experience of the store?

 

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