Rihanna’s brand opens a “drive-thru” for three days only in Westfield
The #FINDYOURFENTYMATCH campaign by Fenty Beauty is taking shape as the brand launches a playful pop-up drive-thru station in collaboration with Boots at Westfield Stratford City.
From October 26 to 28, you can head along to the ground floor pop-up to find the perfect cosmetics for your skin tone. “Our goal with Fenty Beauty is to make shade matching really easy,” says Charlotte Cleary, Fenty’s UK marketing director.
“Here you’re able to learn which complexion product is right for you from Fenty Beauty,” says Cleary.
Fenty Beauty by Rihanna was created with promise of inclusion for all women. It boasts an unmatched offering of shades and colours for all skin tones and types and is working in collaboration with Boots on the campaign.
Launched in 2017, Rihanna’s goal was to create a beauty line “so that people everywhere would be included”, she said “it’s there for you to have fun with”. This is reflected in the drive-thru pop-up concept with a vintage black open top sports car for customers to pose in.
The process to narrow down the right product for you involves a short quiz, then upon entering the drive-thru “you’ll sit down with a makeup artist, then you have the option to test out some products,” says Cleary.
Once you’ve figured out your match you’ll be given “a free sample of the foundation shade that you’ve been matched to, and then you also get a free goodie (bag),” she says.
Head to Westfield Stratford to find your match, gain some expert advice and free samples between October 26 to 28.