Pierre Alexandre M’Pele, better known as Pam Boy on social media, is joining GQ France as head of editorial content. Pam Boy is a fashion journalist, who creates content for magazines such as LOVE, The Face and WWD. He is also founder of SCRNSHT Magazine.

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Pierre studied Fashion Journalism at Central Saint Martins. In 2018 his Instagram page known by the alias, Pam Boy, started gaining recognition from the public and fashion designers, such as Marc Jacobs. His Instagram story reviews which were an innovative, interactive and critical way of viewing fashion collections giving his point of view through emojis.

Later in 2018, he released his very own magazine called SCRNSHT featuring an exclusive interview with Marc Jacobs. Following that he went on to write for bigger magazines such as LOVE and WWD. He also started a short series podcast, featuring Thomas Gorton, Prabal Gurug and Peter Dupont.