Harry Styles debuts beauty brand Pleasing

The fans’ rumours are true — Harry Styles has finally launched his beauty brand titled Pleasing. Billboards all over New York City and London were plastered with the brand logo and verified social media accounts also appeared announcing the release of products on November 15 2021. 

Ever since his solo debut, Styles has made wearing nail polish a necessity in his signature look, so it is no surprise that the first product to be announced is his Perfect Polish Set. High-quality nail polish is packaged in aesthetic glass vials with marbly tops showcasing colour ranging from pitch-black to perfect pearly white. In an IGTV posted by the brand’s Instagram account a behind-the-scenes peek at Pleasing’s production is shown where Styles can be seen trying on the nail polishes to give fans a glimpse of how smoothy they go on. 

 

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The brand states that the inspiration for one of the colours titled Perfect Pearl came from within the inside of an oyster. The functionality remains very flexible – it works as a main colour, a top coat, a mix with other colours, a gloss, a matte – basically everything!

 

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A post shared by Pleasing (@pleasing)

The Watermelon Sugar singer continues to surprise fans by also dropping the first products of what seems like a TBA skincare line – The Pleasing Pen and the Pearlescent Illuminating Serum. Both are presented in reflective turquoise packaging.  The products are versatile as the Pleasing Pen works as both a soothing eye cream and a rejuvenating lip treatment. The serum claims to hydrate while smoothening the surface of the skin. For skincare aficionados these are must-haves.

 

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A post shared by Pleasing (@pleasing)

 

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A post shared by Pleasing (@pleasing)

Pleasing has also stated that it prioritises sustainability and transparency – meaning all products are clean, cruelty-free, vegan and biodegradable. The prices range from £16-50.

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