On September 26, Hot Vintage opened its doors for the first time on 117 Brick Lane, joining the family of vintage stores already located in the Shoreditch area such as 194 Local and Rockit. A three-minute walk from Shoreditch High Street Station, the two-floor shop is worth a visit if you are in East London and are a lover of 80s and Y2K vintage pieces.
Branching out from its sister store Hot Fashion in Bethnal Green, the shop entrance is eye-catching, attracting people to stop by even for a quick photo. In addition, the window showcases a few of the many unique pieces for sale such as vintage denim, graphic tops and an array of accessories enticing you to enter to see more.
Unlike some vintage stores, this shop is anything but dingy thanks to the warm lighting and windows on each floor, which makes it easier to shop and see the garments. Furthermore, the pop of colour on the stairway creates a fun and welcoming vibe that attracts customers even more.
Talking with a sales assistant – who decided to stay anonymous – about the meaning of the Hot Vintage name, they simply explained: “Everything is hot. ” That seems true enough thanks to the quality of the pieces and the convenient price points that aren’t going to leave you broke.
On its Instagram @london.hotvintage, the shop regularly shares updates on the shop in general and what garments are in the store as well as reposting customers’ Instagram stories. There is a large variety of items for sale as stock is sourced from all different locations in the world, so you are certain to find a piece you can’t leave without.