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LVMH launching multi brand e-commerce

The luxury conglomerate will debut its answer to Net-A-Porter as early as the end of this month

LVMH will debut its own answer to Net-A-Porter as early as the end of this month, according to a Financial Times report. With new e-commerce ventures transforming the way people shop, the luxury company is in no mood to be left behind.

As the French conglomerate steps up efforts to capitalise on the sector’s online sales boom, LVMH will set up a new digital platform to host all of its brands. The site will house all 70 of its fashion and beauty labels, which include Loewe, Louis Vuitton, Céline, Fendi, Christian Dior, Kenzo, Givenchy, Nicholas Kirkwood and Marc Jacobs. It will also feature a few brands outside of the LVMH family.

Business of Fashion reported that the site will function as a part of Le Bon Marché – the Parisian department store that LVMH acquired in 1984. As BoF stated: “It’s not yet clear whether it will function on a wholesale or marketplace basis, though wholesale is more likely.”

Former Apple executive Ian Rogers, who was hired in 2015, will lead the initiative.

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