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New beginnings at Helmut Lang

Dazed’s Isabella Burley and Hood By Air’s Shayne Oliver set to reinvigorate Helmut Lang

Helmut Lang CEO Andrew Rosen has named Isabella Burley as the brand’s newly created editor-in-residence.

The editor-in-chief of London’s style and culture magazine, Dazed & Confused, said on Monday via Instagram that she will retain her position at the publication: “I’m very excited to announce I have been appointed Helmut Lang’s first editor-in-residence. This role, which I hold alongside my current position at Dazed, will see me bring an editorial eye to influence all departments of the company.”

For her first project, Burley has enlisted the help of Shayne Oliver, founder of New York-based label Hood By Air. The duo will create a special project for the brand consisting of womenswear, menswear and accessories. The collaboration is expected to be released in September 2017.

Founded by Austrian designer in 1986, Helmut Lang is renowned for his minimalist and deconstructionist aesthetic. Having left his eponymous label at the peak of his success in 2005, to pursue art, his designs continue to inspire and inform a wave of new designers.

Helmut Lang’s digital identity is set for a revamp this summer aswell, with a complete redesign of the brand’s website and digital platforms.

By enlisting the creative vision of Burley, Rosen believes the brand will look to its past in order to reinvigorate the label.“Helmut Lang is a pioneering company and we are going back to its heritage of being bold,” he said in a statement to The Business of Fashion.

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