Since their last collaboration 10 years ago, fashion brand Louis Vuitton and contemporary artist Yayoi Kusama have joined forces again to deliver a new collection.
Back in 2012, when the French fashion house was under Marc Jacobs’ direction the collaboration featured LV bag silhouettes such as the Keepall, Papillon, and Speedy twisted with the contemporary artist’s signature dots and colours.
This time, it celebrates the immense popularity of the first collaboration. The 2023 collection reinterprets the House’s iconic pieces with the artist’s identity on over 450 pieces, including three of the fashion house’s signature perfumes. The 93 year old artist’s magic combined with the French House’s savoir-faire creates a creative blend, which celebrates art, boldness and craftsmanship.
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Louis Vuitton has already teased the collection in May 2022. The LV Cruise 2023 range showcased some of the pieces from the collaboration. As the house explained last May: “These exclusive bags feature a reinterpretation of the artist’s obsessive dots across Louis Vuitton signature shapes as well as on new models.”
Menswear and womenswear feature the brand’s pieces with Kusama’s painted dots, infinity dots and psychedelic flowers. The latter are inspired by Yayoi Kusama’s 1933 painting Flower. As stated on the Maison’s website: “The Psychedelic Flower theme translates a paradox between the ephemeral life of a flower and the infinity of endless dots. Through various interpretations, they add a hypnotic allure to the Maison’s designs.” The artist’s iconic metallic dots are only part of the women’s section.
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Louis Vuitton’s Instagram campaign stars influential models such as Bella Hadid, Anok Yai or even Parker Van Noord. All the posts feature the Rolling Stones song, She’s a Rainbow, honouring the joyful art of the Japanese artist. She is now in the spotlight worldwide through Louis Vuittons shops, decorating their ventures with her design. In Paris, her gigantic mannequin overhangs the Champs Elysée shop. On the fifth avenue in New York, a robot version of Kusama is painting the Louis Vuitton store.
The collection launched January 1 in Japan and China, and became available worldwide on January 6.
