‘Tis the season with Burberry

British household fashion name Burberry has launched its Christmas campaign featuring singers Shakira and Burna Boy on November 9. 

The campaign, “The Night Before”, focuses on last-minute preparations and excitement around Christmas Eve. On its website, the brand created a separate page, featuring curated gift guides for women and men.

 

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In addition to the website feature, the brand also released a fashion film, a much-anticipated part of the holiday season for fashion lovers. The film shows Burna Boy, wearing a pair of sunglasses, a puffer jacket, black trousers, and extravagant black angel wings – an updated take on one of Christmas symbols.

He powers through the forest scene while dragging a bag with holiday presents —everything covered in signature Burberry nova check. The scene cuts to Shakira appearing in a surrealistic home setting, with flying objects, like a violin playing herself, forks, and spoons dancing. She magically attracts accessories — a bag and ring with a logo to pop on her finger, while being dressed in a true Christmas party outfit – a sheer gown embellished in silver crystals. While she struts into the dark, the scene moves on to Burna Boy with a small orchestra. 

The movie finishes off with Shakira having a catwalk on a table, reminiscing on the Burberry AW22 show, in a beige trench-material dress and nova check tights.

 

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This is Shakira’s debut in such a big campaign. She comments: “I’m honestly so thrilled about it – it’s the first time I’ve done a fashion campaign like this and Burberry is such an iconic brand.” To say the least, for Shakira, the year has been a life-changing one. After her tumultuous divorce from FC Barcelona player Gerard Piqué, it makes perfect sense for the “Hips Don’t Lie” singer to conclude her year on such a high note. She is looking forward to releasing a new album next year. She continues, “I feel so ready for 2023 and all it has in store.” 

Shop Burberry’s gift guide via this link.

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