Is nepotism ruining the catwalk?

Haters took to social media following this season’s shows to criticise the “nepo babies” on the runway

In the world of fashion, the runway has always been a place of dreams that epitomises the glamour of the industry. But lately, there’s been controversy over the appearance of celebrity offspring on the catwalk and their modelling ability.

While she’s been in the industry for a while, Kendall Jenner, the reality TV superstar from Keeping Up with the Kardashians, is the latest to get flak for her modelling skills.

Although she’s been in the spotlight since she was 12, recently fans have been watching closely and questioning whether she deserves the titles of highest paid model in the world.

When Kendall strutted her stuff at the Schiaparelli Spring/Summer 2024 womenswear show, something seemed off. Her usual swagger was replaced with a certain stiffness and rigidity. Viewers who picked up on this were not shy to share their two cents on Instagram.

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A post shared by Kendall (@kendalljenner)

“This walk is just…diabolical,” says @Davidlumbre_
“Omfg this is so cringe,” says @fallenfromheaven.
“She really can’t walk!! Such a Nepo” says @Mardiya98.

Another in the “nepo” limelight is Iris Law, the offspring of British heartthrob Jude Law and stunning actress Sadie Frost. With genes like that, you’d think she was born to rule the runway, but does her family name overshadow her talent, you might be wondering?

Law recently graced the Versace Spring/Summer 2024 show, and let’s just say not everyone was thrilled. Similar to Jenner, social media went wild but for all the wrong reasons. Many criticised the “poor quality” of her walk and urged her to stick to her own lane in the world of print and editorial modelling.

Nepo babies prove the saying, “it’s not what you know, it’s who you know”, but social media means you are more likely to face the fashion critics when you are on the runway.

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